The research is done.
The thinking
should go further.
Knytte brings strategic insight leadership to product and marketing teams — connecting insight to the decisions that shape your business.
Knytte brings strategic insight leadership to product and marketing teams — connecting insight to the decisions that shape your business.
Brands I've worked with
What I Do
Knytte combines fractional insight leadership, hands-on research, and capability building for teams who want insight to work better internally.
A senior consumer insights partner available to your team on a monthly basis. Structured to match your pace — from day-to-day support to a fully integrated annual intelligence program.
Ad Hoc
Responsive support as questions arise
Structured Program
Embedded, planned insight leadership
Every engagement is designed for the decision it needs to serve. Select any product to see what's included.
Built from Mintel, Statistics Canada, IFIC, and category trade press.
In-Depth Interviews
Consumer Survey
Integrated Narrative
~$27,000 (250-person) · ~$58,000 (500-person)
Large firms charge $55,000–$120,000+ for equivalent scope.
Typically 1,000 respondents for robust segments. The right starting point is a conversation.
You have research sitting in a folder. Reports that were read once, surveys that were filed away, studies that never got turned into decisions. The Unlock extracts the value from what you already own — synthesizing existing research into a clear, actionable narrative your team can actually use.
A clear written assessment with specific recommendations. Reviewed to academic research standards — the same rigour expected of published work, applied before you commit to fieldwork.
Strong insight organizations are developed — not inherited. I work with teams to build the processes, language, and capability that make research a lasting competitive advantage.
What this covers
Investment
Scoped to your team's needs
How I Work
Knytte works differently. I focus on the connective tissue between research and strategy — helping teams see patterns across studies, ask sharper questions before fielding, and translate findings into language that drives action.
I start by understanding the decision — not just the research question. What needs to be true for your team to move forward with confidence?
Every study is designed backward from the decision. Methodology follows purpose — not the other way around.
Findings are only valuable when they're understood and used. I focus as much on communication as on analysis — making complexity accessible without losing nuance.
I don't disappear after the debrief. I stay close to how insights land — and what questions they open up next.
Who It's For
You're making consequential decisions without a dedicated insights function. You need senior thinking — not just fieldwork.
You have research happening, but it's not connecting to strategy the way it should. You need someone to raise the ceiling on how insight is used.
You're moving fast and need research that keeps up — rigorous enough to trust, agile enough to be useful in real time.
You want a thinking partner who understands the consumer deeply and can translate that understanding into sharper strategy.
About Me
Strong insight — when thoughtfully designed, rigorously executed, and deeply embedded — doesn't just answer questions. It shapes decisions, sharpens strategy, and influences how organizations grow.
I'm a global research and insights leader with more than two decades of experience across Consumer-Packaged Goods, Digital, Entertainment, Toys, Retail, and Foodservice. I've built and led insight functions across North America and Europe, working within both large multinational organizations and lean, growth-focused environments.
Throughout my career, I've seen the difference between research that informs and insight that transforms. Transformative insight requires more than strong methodology — it requires strategic leadership, clear operating models, cross-functional trust, and the ability to translate complexity into confident action.
I have scaled global teams, built insight capabilities from the ground up, developed proprietary innovation and measurement frameworks, and embedded research systems across product, marketing, and commercial organizations. My work has guided major innovation launches, strengthened global brand strategy, secured significant capital commitments, and driven measurable category and share growth.
Equally important to me is capability building. I believe strong insight organizations are developed — not inherited. I've invested deeply in mentoring leaders, designing scalable processes, and teaching the next generation of research professionals at the University of Toronto, ensuring that insight continues to evolve as a strategic function within business.
Knytte Insights reflects how I lead: senior, thoughtful, rigorous, and deeply connected to real-world decisions.
Experience & Credentials
Founder & Principal Consultant
Instructor, Market Research
Global Research & Insight Leadership
Cadbury · Kraft · Mondelez · Cara · McCormick · Spinmaster
What People Say
Working with Lisa over the years has shown me how rare her talent really is. She doesn't just uncover insights — she instinctively knows how to apply them. She helps brands see what matters, understand what to do next, and move forward with confidence.
One of the best things about working with Lisa is that she partners with your team to understand the "why" behind the research brief, so that you can get the insights you need, not just the ones you think you need.
Let's Connect
I'd love to hear what you're working on. Reach out and let's have a conversation.
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