The research is done.
The thinking
should go further.

Knytte brings strategic insight leadership to product and marketing teams — connecting insight to the decisions that shape your business.

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20+ Years of strategic insight leadership across global organizations

Fractional Senior-level thinking without the full-time overhead

End-to-end From research design to strategic recommendation

Brands I've worked with

Paw Patrol Kinetic Sand Rubik's Hatchimals Gund Unicorn Academy Sago Toca Boca Cadbury Caramilk Maynard's Trident Dentyne Halls Toblerone Paw Patrol Kinetic Sand Rubik's Hatchimals Gund Unicorn Academy Sago Toca Boca Cadbury Caramilk Maynard's Trident Dentyne Halls Toblerone

McCormick Gourmet Club House French's Frank's Cholula Swiss Chalet Harvey's Kelsey's Montana's Milestones Second Cup McCormick Gourmet Club House French's Frank's Cholula Swiss Chalet Harvey's Kelsey's Montana's Milestones Second Cup

What I Do

Research that connects to business decisions,
not just deliverables

Knytte combines fractional insight leadership, hands-on research, and capability building for teams who want insight to work better internally.

Fractional Insight Leadership

Senior strategic oversight without the full-time cost. I embed into your team to shape how research is prioritized, conducted, and translated into decisions that actually move the business.

Hands-On Research

Hands-on research when you need it — qualitative, concept testing, message feedback, feature validation, and more.

Capability Building

Coaching, process design, and team development for insight functions that want to work smarter. I help organizations build internal research capabilities that scale and stick.

How I Work

Insight that earns
its seat at the table

Knytte works differently. I focus on the connective tissue between research and strategy — helping teams see patterns across studies, ask sharper questions before fielding, and translate findings into language that drives action.

Listen First

I start by understanding the decision — not just the research question. What needs to be true for your team to move forward with confidence?

Design for Action

Every study is designed backward from the decision. Methodology follows purpose — not the other way around.

Translate Rigorously

Findings are only valuable when they're understood and used. I focus as much on communication as on analysis — making complexity accessible without losing nuance.

Stay Connected

I don't disappear after the debrief. I stay close to how insights land — and what questions they open up next.

Who It's For

Built for teams where
insight needs to do more

Scale-ups & growth-stage companies

You're making consequential decisions without a dedicated insights function. You need senior thinking — not just fieldwork.

Mid-size brands in transition

You have research happening, but it's not connecting to strategy the way it should. You need someone to raise the ceiling on how insight is used.

Innovation & product teams

You're moving fast and need research that keeps up — rigorous enough to trust, agile enough to be useful in real time.

Marketing & brand leaders

You want a thinking partner who understands the consumer deeply and can translate that understanding into sharper strategy.

About Me

Lisa Towle

I'm a global research and insights leader with over two decades of experience across CPG, Entertainment, Toys, Retail, and Foodservice — building and leading insight functions across North America and Europe.

I've seen the difference between research that informs and insight that transforms. That transformation requires more than methodology — it takes leadership, operating clarity, cross-functional trust, and the ability to turn complexity into confident decisions.

My work has guided major innovation launches, strengthened brand strategy, secured significant capital commitments, and driven measurable growth.

Knytte Insights reflects how I lead: senior, thoughtful, rigorous, and deeply connected to real-world decisions.

Experience & Credentials

Built on Decades of Practice

✦

Knytte Insights

Founder & Principal Consultant

✦

University of Toronto

Instructor, Market Research

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20+ Years Industry Experience

Global Research & Insight Leadership

Cadbury · Kraft · Mondelez · Cara · McCormick · Spinmaster

What People Say

In Their Words

Working with Lisa over the years has shown me how rare her talent really is. She doesn't just uncover insights — she instinctively knows how to apply them. She helps brands see what matters, understand what to do next, and move forward with confidence.

One of the best things about working with Lisa is that she partners with your team to understand the "why" behind the research brief, so that you can get the insights you need, not just the ones you think you need.

Let's Connect

Curious if Knytte is
right for your team?

I'd love to hear what you're working on. Reach out and let's have a conversation.

lisa@knytteinsights.com

Start a Conversation

The research is done.The thinkingshould go further.

Research that connects to business decisions,not just deliverables